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About Juan Sádaba

Juan Sádaba is ITS Business Development Manager at Hikvision Spain. He is a Technical Industrial Engineer with a Masters' degree in Sales and Marketing Management, and has 15 years'experience in the ITS Market. At Hikvision Spain, Juan is responsible for leading the go-to-market strategy and planning for the company's fast-growing Traffic, Transport, and Parking verticals. He is heavily involved in smart traffic management for cities, which improves road user experiences and environmental outcomes – especially through Low Emissions Zone projects. Juan is married with two children and lives in Madrid, Spain. Outside work, he likes to play the racquet sport Padel. He also enjoys sky diving, mountain trekking, and spending time with friends and family.

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