918博天堂·(中国区)首页

NEW

8MP DeepinView ANPR Box Camera With Housing

  • High quality imaging with 8 MP resolution
  • Excellent low-light performance via DarkFighter 2.0 technology
  • Clear imaging against strong back light due to 140 dB AWDR technology
  • Efficient H.265+ compression technology to save bandwidth and storage
  • 5 streams to meet a wide variety of applications
  • Water and dust resistant (IP66) and corrosion resistant (NEMA 4X)
  • High frame rate, up to 8MP@60fps and 2MP@120fps
  • Built-in G-sensor for vibration detection
  • Built-in power meter for historical power statistics
  • License plate recognition and vehicle attribution recognition
View Less
View more
Sales Inquiry

Available models:

iDS-2CD7086G2/EP-IHSYR(11-40mm)
iDS-2CD7086G2/EP-IHSYR(3.8-16mm)
iDS-2CD7086G2/EP-IHSYR
NEW

Specification

  • Camera
  • Image Sensor1/1.8" Progressive Scan CMOS
  • Max. Resolution3840 × 2160
  • Min. IlluminationColor: 0.0007 Lux @ (F1.4, AGC ON),B/W: 0.0001 Lux @ (F1.4, AGC ON),B/W: 0 Lux with IR
  • Shutter Time1 s to 1/100,000 s
  • Day & NightIR cut filter,Blue glass module (less ghost phenomenon)
  • Lens
  • Focal Length & FOV3.8 to 16 mm, horizontal FOV 107.4° to 29.1°, vertical FOV 60° to 16.5°, diagonal FOV 123.1° to 33.4° 11 to 40 mm, horizontal FOV 38.4° to 11.9°, vertical FOV 20.9° to 6.7°, diagonal FOV 44.9° to 13.7°
  • Lens TypeVarifocal lens, motorized lens, 11 to 40 mm and 3.8 to 16 mm optional
  • Lens MountCS mount
  • FocusManual
  • Iris TypeP-iris
  • Aperture3.8 to 16 mm: F1.4 11 to 40 mm: constant F1.4 throughout the zoom range
  • DORI
  • DORIWide: 3.8 to 16 mm: D (Detect): 76.0 m, O (Observe): 30.2 m, R (Recognize): 15.2 m, I (Identify): 7.6 m 11 to 40 mm: D (Detect): 220.0 m, O (Observe): 87.3 m, R (Recognize): 44.0 m, I (Identify): 22.0 m Tele: 3.8 to 16 mm: D (Detect): 320.0 m, O (Observe): 127.0 m, R (Recognize): 64.0m, I (Identify): 32.0m 11 to 40 mm: D (Detect): 800.0 m, O (Observe): 317.5 m, R (Recognize): 160.0m, I (Identify): 80.0 m The DORI values are calculated using pixel densities for different use cases as recommended by the EN 62676-4 standard.
  • Illuminator
  • Supplement Light TypeIR
  • Supplement Light Range3.8 to 16 mm: 80 m 11 to 40 mm: 120 m
  • Smart Supplement LightYes
  • IR Wavelength850 nm
  • Video
  • Main StreamMonitoring mode: 50 Hz: up to 50 fps (3840 × 2160, 3072 × 1728, 2688 × 1520, 1280 × 720), up to 100 fps (1920 × 1080) 60 Hz: up to 60 fps (3840 × 2160, 3072 × 1728, 2688 × 1520, 1280 × 720), up to 120 fps (1920 × 1080) *High frame rate is supported under monitoring mode only. smart mode: 50 Hz: 25 fps (3840 × 2160, 3072 × 1728, 2688 × 1520, 1920 × 1080, 1280 × 720) 60 Hz: 30 fps (3840 × 2160, 3072 × 1728, 2688 × 1520, 1920 × 1080, 1280 × 720)
  • Sub-Stream50 Hz: 25 fps (1280 × 720, 704 × 576, 640 × 480) 60 Hz: 30 fps (1280 × 720, 704 × 480, 640 × 480)
  • Third Stream50 Hz: 25 fps (1920 × 1080, 1280 × 720, 704 × 576, 640 × 480) 60 Hz: 30 fps (1920 × 1080, 1280 × 720, 704 × 480, 640 × 480)
  • Fourth Stream50 Hz: 25 fps (704 × 576, 640 × 480) 60 Hz: 30 fps (704 × 480, 640 × 480)
  • Fifth Stream50 Hz: 25 fps (704 × 576, 640 × 480) 60 Hz: 30 fps (704 × 480, 640 × 480)
  • Video Compression Main stream: H.265+/H.265/H.264+/H.264, Sub-stream: H.265/H.264/MJPEG, Third stream: H.265/H.264, Fourth stream: H.265/H.264/MJPEG, Fifth stream: H.265/H.264/MJPEG
  • Video Bit Rate32 Kbps to 16 Mbps
  • H.264 TypeBaseline Profile,Main Profile,High Profile
  • H.265 TypeMain Profile
  • Bit Rate ControlCBR,VBR
  • Scalable Video Coding (SVC)H.264 and H.265 encoding
  • Region of Interest (ROI)4 fixed regions for each stream
  • Target CroppingYes
  • e-PTZSupport Patrol and Auto Tracking settings
  • Audio
  • Audio TypeMono sound
  • Audio Compression G.711/G.722.1/G.726/MP2L2/PCM/MP3/AAC-LC
  • Audio Bit Rate64 Kbps (G.711ulaw/G.711alaw)/16 Kbps (G.722.1)/16 Kbps (G.726)/32 to 192 Kbps (MP2L2)/8 to 320 Kbps (MP3)/16 to 64 Kbps (AAC-LC)
  • Audio Sampling Rate8 kHz/16 kHz/32 kHz/48 kHz
  • Environment Noise FilteringYes
  • Network
  • ProtocolsTCP/IP, ICMP, HTTP, HTTPS, FTP, SFTP, SRTP, DHCP, DNS, DDNS, RTP, RTSP, RTCP, PPPoE, NTP, UPnP, SMTP, SNMP, IGMP, 802.1X, QoS, IPv4, IPv6, UDP, Bonjour, SSL/TLS, WebSocket, WebSockets
  • Simultaneous Live ViewUp to 20 channels
  • APIISAPI,SDK,ISUP,OTAP,ONVIF (Profile S, Profile G, Profile T, Profile M)
  • User/HostUp to 32 users 3 user levels: administrator, operator, and user
  • SecurityPassword protection, complicated password, HTTPS encryption, 802.1X authentication (EAP-TLS, EAP-LEAP, EAP-MD5), watermark, IP address filter, basic and digest authentication for HTTP/HTTPS, WSSE and digest authentication for Open Network Video Interface, RTP/RTSP OVER HTTPS, Control Timeout Settings, Security Audit Log, TLS 1.2, TLS 1.3, TPM 2.0 (FIPS 140-2 level 2), AES128/256
  • Network StorageNAS (NFS, SMB/CIFS),Auto Network Replenishment (ANR), Together with high-end Hikvision memory card, memory card encryption and health detection are supported.
  • ClientiVMS-4200,Hik-Connect,Hik-Central
  • Web BrowserPlug-in required live view: IE 10, IE 11, Plug-in free live view: Chrome 57.0+, Firefox 52.0+, Edge 89+, Safari 11+, Local service: Chrome 57.0+, Firefox 52.0+, Edge 89+
  • Image
  • Image Parameters SwitchYes
  • Image SettingsRotate mode,saturation,brightness,contrast,sharpness,AGC,white balance,adjustable by client software or web browser
  • Day/Night SwitchDay,Night,Auto,Schedule,Alarm Trigger,Video Trigger
  • Wide Dynamic Range (WDR)140 dB
  • Image EnhancementBLC,HLC,3D DNR,Distortion Correction,Defog
  • SNR≥ 52 dB
  • Privacy Mask8 programmable polygon privacy masks
  • Image StabilizationEIS
  • Picture OverlayLOGO picture can be overlaid on video with 128 × 128 24 bit bmp format.
  • Interface
  • Video Output1 Vp-p Composite Output (75 Ω/CVBS) (Only for debugging)
  • Ethernet Interface1 RJ45 100 M/1000 M self-adaptive Ethernet port
  • On-Board StorageBuilt-in memory card slot, support microSD/microSDHC/microSDXC card, up to 1 TB
  • Audio1 input (line in), 1 output (line out), 3.5 mm connector
  • Alarm 2 inputs, 2 outputs (max. 24 VDC, 1 A)
  • RS-4851 RS-485 (Half duplex, HIKVISION, Pelco-P, Pelco-D, self-adaptive)
  • Reset KeyYes
  • Power Output12 VDC, max. 100 mA
  • Event
  • Basic Event Motion detection (support alarm triggering by specified target types (human and vehicle)),video tampering alarm,exception (network disconnected, IP address conflict, illegal login, abnormal restart, HDD full, HDD error)
  • Smart Eventscene change detection,audio exception detection,defocus detection
  • LinkageUpload to FTP/NAS/memory card,notify surveillance center,send email,trigger alarm output,trigger recording,trigger capture,audible warning
  • Deep Learning Function
  • Perimeter Protection Line crossing, intrusion, region entrance, region exiting Support alarm triggering by specified target types (human and vehicle) Support combined event alarm triggering
  • MetadataIntrusion detection,line crossing detection,region entrance detection,region exiting detection,road traffic
  • Road Traffic and Vehicle DetectionSmart Function: Support license plate recognition of vehicles and motorcycles (only in checkpoint scenario) Support vehicle attribute detection, including vehicle type, color, brand, driving direction, etc. Support vehicle and non-vehicle counting Blocklist and allowlist: up to 10,000 records LPR Countries/Regions: 4 areas (Europe, Middle East, Asia-Pacific, Africa) and more than 124 countries/regions Accuracy (Under recommended installation and lighting conditions): License plate recognition rate ≥98% Capture rate ≥99% Driving direction accuracy rate ≥98% Vehicle Capture Speed: Front installation in checkpoint scenario: up to 120 km/h Side installation: up to 80 km/h Capture Mode: License Plate and Vehicle Mode, Vehicle Priority Mode
  • General
  • Power24 VDC ± 20%, 1.08 A, max. 25.9 W, three-core terminal block 24 VAC ± 20%, 1.67 A, max. 26.9 W, three-core terminal block PoE: IEEE 802.3bt, Type3, Class 5, 42.5 V to 57 V, 0.71 A to 0.55 A, max. 31.3W
  • MaterialAluminum alloy body, PP sun shield, PC front panel
  • Dimension465.3 mm × 169.2 mm × 164.7 mm (18.3" × 6.7" × 6.5")
  • Package Dimension615 mm × 360 mm × 225 mm (24.2" × 14.2" × 8.9")
  • WeightApprox. 4485 g (9.89 lb.)
  • With Package WeightApprox. 6875 g (15.2 lb.)
  • Storage Conditions-40 °C to 65 °C (-40 °F to 149 °F). Humidity 95% or less (non-condensing)
  • Startup and Operating Conditions-40 °C to 65 °C (-40 °F to 149 °F). Humidity 95% or less (non-condensing)
  • Language33 languages: English, Russian, Estonian, Bulgarian, Hungarian, Greek, German, Italian, Czech, Slovak, French, Polish, Dutch, Portuguese, Spanish, Romanian, Danish, Swedish, Norwegian, Finnish, Croatian, Slovenian, Serbian, Turkish, Korean, Traditional Chinese, Thai, Vietnamese, Japanese, Latvian, Lithuanian, Portuguese (Brazil), Ukrainian
  • General FunctionHeartbeat,one-key reset,mirror,password protection,pixel counter
  • HeaterYes
  • Device ManagementSupports adding alarm box (DS-FM2466) in the LAN to expand 6 additional input and 6 output alarm interfaces
  • Approval
  • EMCCE-EMC: EN 55032:2015+A1:2020, EN 50130-4:2011+A1:2014, EN IEC 61000-3-2:2019+A1:2021, EN 61000-3-3:2013+A1:2019+A2:2021, RCM: AS/NZS CISPR 32: 2015, IC: ICES-003: Issue 7, KC: KN32: 2015, KN35: 2015
  • SafetyCB: IEC 62368-1: 2014+A11, CE-LVD: EN 62368-1: 2014/A11: 2017, BIS: IS 13252 (Part 1): 2010/IEC 60950-1: 2005, LOA: IEC/EN 60950-1
  • EnvironmentCE-RoHS: 2011/65/EU, WEEE: 2012/19/EU, Reach: Regulation (EC) No 1907/2006
  • ProtectionIP66: IEC 60529-2013
  • Anti-Corrosion ProtectionWith -Y: NEMA 4X(NEMA 250-2018)
  • Automotive and RailwayWith -R: EN50121-4
  • OtherPVC FREE

Specification

Specification
Camera
  • Image Sensor1/1.8" Progressive Scan CMOS
  • Max. Resolution3840 × 2160
  • Min. IlluminationColor: 0.0007 Lux @ (F1.4, AGC ON),B/W: 0.0001 Lux @ (F1.4, AGC ON),B/W: 0 Lux with IR
  • Shutter Time1 s to 1/100,000 s
  • Day & NightIR cut filter,Blue glass module (less ghost phenomenon)
Lens
  • Focal Length & FOV3.8 to 16 mm, horizontal FOV 107.4° to 29.1°, vertical FOV 60° to 16.5°, diagonal FOV 123.1° to 33.4° 11 to 40 mm, horizontal FOV 38.4° to 11.9°, vertical FOV 20.9° to 6.7°, diagonal FOV 44.9° to 13.7°
  • Lens TypeVarifocal lens, motorized lens, 11 to 40 mm and 3.8 to 16 mm optional
  • Lens MountCS mount
  • FocusManual
  • Iris TypeP-iris
  • Aperture3.8 to 16 mm: F1.4 11 to 40 mm: constant F1.4 throughout the zoom range
DORI
  • DORIWide: 3.8 to 16 mm: D (Detect): 76.0 m, O (Observe): 30.2 m, R (Recognize): 15.2 m, I (Identify): 7.6 m 11 to 40 mm: D (Detect): 220.0 m, O (Observe): 87.3 m, R (Recognize): 44.0 m, I (Identify): 22.0 m Tele: 3.8 to 16 mm: D (Detect): 320.0 m, O (Observe): 127.0 m, R (Recognize): 64.0m, I (Identify): 32.0m 11 to 40 mm: D (Detect): 800.0 m, O (Observe): 317.5 m, R (Recognize): 160.0m, I (Identify): 80.0 m The DORI values are calculated using pixel densities for different use cases as recommended by the EN 62676-4 standard.
Illuminator
  • Supplement Light TypeIR
  • Supplement Light Range3.8 to 16 mm: 80 m 11 to 40 mm: 120 m
  • Smart Supplement LightYes
  • IR Wavelength850 nm
Video
  • Main StreamMonitoring mode: 50 Hz: up to 50 fps (3840 × 2160, 3072 × 1728, 2688 × 1520, 1280 × 720), up to 100 fps (1920 × 1080) 60 Hz: up to 60 fps (3840 × 2160, 3072 × 1728, 2688 × 1520, 1280 × 720), up to 120 fps (1920 × 1080) *High frame rate is supported under monitoring mode only. smart mode: 50 Hz: 25 fps (3840 × 2160, 3072 × 1728, 2688 × 1520, 1920 × 1080, 1280 × 720) 60 Hz: 30 fps (3840 × 2160, 3072 × 1728, 2688 × 1520, 1920 × 1080, 1280 × 720)
  • Sub-Stream50 Hz: 25 fps (1280 × 720, 704 × 576, 640 × 480) 60 Hz: 30 fps (1280 × 720, 704 × 480, 640 × 480)
  • Third Stream50 Hz: 25 fps (1920 × 1080, 1280 × 720, 704 × 576, 640 × 480) 60 Hz: 30 fps (1920 × 1080, 1280 × 720, 704 × 480, 640 × 480)
  • Fourth Stream50 Hz: 25 fps (704 × 576, 640 × 480) 60 Hz: 30 fps (704 × 480, 640 × 480)
  • Fifth Stream50 Hz: 25 fps (704 × 576, 640 × 480) 60 Hz: 30 fps (704 × 480, 640 × 480)
  • Video Compression Main stream: H.265+/H.265/H.264+/H.264, Sub-stream: H.265/H.264/MJPEG, Third stream: H.265/H.264, Fourth stream: H.265/H.264/MJPEG, Fifth stream: H.265/H.264/MJPEG
  • Video Bit Rate32 Kbps to 16 Mbps
  • H.264 TypeBaseline Profile,Main Profile,High Profile
  • H.265 TypeMain Profile
  • Bit Rate ControlCBR,VBR
  • Scalable Video Coding (SVC)H.264 and H.265 encoding
  • Region of Interest (ROI)4 fixed regions for each stream
  • Target CroppingYes
  • e-PTZSupport Patrol and Auto Tracking settings
Audio
  • Audio TypeMono sound
  • Audio Compression G.711/G.722.1/G.726/MP2L2/PCM/MP3/AAC-LC
  • Audio Bit Rate64 Kbps (G.711ulaw/G.711alaw)/16 Kbps (G.722.1)/16 Kbps (G.726)/32 to 192 Kbps (MP2L2)/8 to 320 Kbps (MP3)/16 to 64 Kbps (AAC-LC)
  • Audio Sampling Rate8 kHz/16 kHz/32 kHz/48 kHz
  • Environment Noise FilteringYes
Network
  • ProtocolsTCP/IP, ICMP, HTTP, HTTPS, FTP, SFTP, SRTP, DHCP, DNS, DDNS, RTP, RTSP, RTCP, PPPoE, NTP, UPnP, SMTP, SNMP, IGMP, 802.1X, QoS, IPv4, IPv6, UDP, Bonjour, SSL/TLS, WebSocket, WebSockets
  • Simultaneous Live ViewUp to 20 channels
  • APIISAPI,SDK,ISUP,OTAP,ONVIF (Profile S, Profile G, Profile T, Profile M)
  • User/HostUp to 32 users 3 user levels: administrator, operator, and user
  • SecurityPassword protection, complicated password, HTTPS encryption, 802.1X authentication (EAP-TLS, EAP-LEAP, EAP-MD5), watermark, IP address filter, basic and digest authentication for HTTP/HTTPS, WSSE and digest authentication for Open Network Video Interface, RTP/RTSP OVER HTTPS, Control Timeout Settings, Security Audit Log, TLS 1.2, TLS 1.3, TPM 2.0 (FIPS 140-2 level 2), AES128/256
  • Network StorageNAS (NFS, SMB/CIFS),Auto Network Replenishment (ANR), Together with high-end Hikvision memory card, memory card encryption and health detection are supported.
  • ClientiVMS-4200,Hik-Connect,Hik-Central
  • Web BrowserPlug-in required live view: IE 10, IE 11, Plug-in free live view: Chrome 57.0+, Firefox 52.0+, Edge 89+, Safari 11+, Local service: Chrome 57.0+, Firefox 52.0+, Edge 89+
Image
  • Image Parameters SwitchYes
  • Image SettingsRotate mode,saturation,brightness,contrast,sharpness,AGC,white balance,adjustable by client software or web browser
  • Day/Night SwitchDay,Night,Auto,Schedule,Alarm Trigger,Video Trigger
  • Wide Dynamic Range (WDR)140 dB
  • Image EnhancementBLC,HLC,3D DNR,Distortion Correction,Defog
  • SNR≥ 52 dB
  • Privacy Mask8 programmable polygon privacy masks
  • Image StabilizationEIS
  • Picture OverlayLOGO picture can be overlaid on video with 128 × 128 24 bit bmp format.
Interface
  • Video Output1 Vp-p Composite Output (75 Ω/CVBS) (Only for debugging)
  • Ethernet Interface1 RJ45 100 M/1000 M self-adaptive Ethernet port
  • On-Board StorageBuilt-in memory card slot, support microSD/microSDHC/microSDXC card, up to 1 TB
  • Audio1 input (line in), 1 output (line out), 3.5 mm connector
  • Alarm 2 inputs, 2 outputs (max. 24 VDC, 1 A)
  • RS-4851 RS-485 (Half duplex, HIKVISION, Pelco-P, Pelco-D, self-adaptive)
  • Reset KeyYes
  • Power Output12 VDC, max. 100 mA
Event
  • Basic Event Motion detection (support alarm triggering by specified target types (human and vehicle)),video tampering alarm,exception (network disconnected, IP address conflict, illegal login, abnormal restart, HDD full, HDD error)
  • Smart Eventscene change detection,audio exception detection,defocus detection
  • LinkageUpload to FTP/NAS/memory card,notify surveillance center,send email,trigger alarm output,trigger recording,trigger capture,audible warning
Deep Learning Function
  • Perimeter Protection Line crossing, intrusion, region entrance, region exiting Support alarm triggering by specified target types (human and vehicle) Support combined event alarm triggering
  • MetadataIntrusion detection,line crossing detection,region entrance detection,region exiting detection,road traffic
  • Road Traffic and Vehicle DetectionSmart Function: Support license plate recognition of vehicles and motorcycles (only in checkpoint scenario) Support vehicle attribute detection, including vehicle type, color, brand, driving direction, etc. Support vehicle and non-vehicle counting Blocklist and allowlist: up to 10,000 records LPR Countries/Regions: 4 areas (Europe, Middle East, Asia-Pacific, Africa) and more than 124 countries/regions Accuracy (Under recommended installation and lighting conditions): License plate recognition rate ≥98% Capture rate ≥99% Driving direction accuracy rate ≥98% Vehicle Capture Speed: Front installation in checkpoint scenario: up to 120 km/h Side installation: up to 80 km/h Capture Mode: License Plate and Vehicle Mode, Vehicle Priority Mode
General
  • Power24 VDC ± 20%, 1.08 A, max. 25.9 W, three-core terminal block 24 VAC ± 20%, 1.67 A, max. 26.9 W, three-core terminal block PoE: IEEE 802.3bt, Type3, Class 5, 42.5 V to 57 V, 0.71 A to 0.55 A, max. 31.3W
  • MaterialAluminum alloy body, PP sun shield, PC front panel
  • Dimension465.3 mm × 169.2 mm × 164.7 mm (18.3" × 6.7" × 6.5")
  • Package Dimension615 mm × 360 mm × 225 mm (24.2" × 14.2" × 8.9")
  • WeightApprox. 4485 g (9.89 lb.)
  • With Package WeightApprox. 6875 g (15.2 lb.)
  • Storage Conditions-40 °C to 65 °C (-40 °F to 149 °F). Humidity 95% or less (non-condensing)
  • Startup and Operating Conditions-40 °C to 65 °C (-40 °F to 149 °F). Humidity 95% or less (non-condensing)
  • Language33 languages: English, Russian, Estonian, Bulgarian, Hungarian, Greek, German, Italian, Czech, Slovak, French, Polish, Dutch, Portuguese, Spanish, Romanian, Danish, Swedish, Norwegian, Finnish, Croatian, Slovenian, Serbian, Turkish, Korean, Traditional Chinese, Thai, Vietnamese, Japanese, Latvian, Lithuanian, Portuguese (Brazil), Ukrainian
  • General FunctionHeartbeat,one-key reset,mirror,password protection,pixel counter
  • HeaterYes
  • Device ManagementSupports adding alarm box (DS-FM2466) in the LAN to expand 6 additional input and 6 output alarm interfaces
Approval
  • EMCCE-EMC: EN 55032:2015+A1:2020, EN 50130-4:2011+A1:2014, EN IEC 61000-3-2:2019+A1:2021, EN 61000-3-3:2013+A1:2019+A2:2021, RCM: AS/NZS CISPR 32: 2015, IC: ICES-003: Issue 7, KC: KN32: 2015, KN35: 2015
  • SafetyCB: IEC 62368-1: 2014+A11, CE-LVD: EN 62368-1: 2014/A11: 2017, BIS: IS 13252 (Part 1): 2010/IEC 60950-1: 2005, LOA: IEC/EN 60950-1
  • EnvironmentCE-RoHS: 2011/65/EU, WEEE: 2012/19/EU, Reach: Regulation (EC) No 1907/2006
  • ProtectionIP66: IEC 60529-2013
  • Anti-Corrosion ProtectionWith -Y: NEMA 4X(NEMA 250-2018)
  • Automotive and RailwayWith -R: EN50121-4
  • OtherPVC FREE

Resources

Technical documents

Data Sheet
Quick Start Guide
User Manual
FAQ
For better user experience, we highly recommend you to update your device to the latest firmware asap.
H11_5.9.10 Release Note
Applied to:
iDS-2CD7086G2/EP-IHSYR(11-40mm)
iDS-2CD7086G2/EP-IHSYR(3.8-16mm)
Contact Us
Hik-Partner Pro close
Hik-Partner Pro
Security Business Assistant. At Your Fingertips. Learn more
Hik-Partner Pro
Scan and download the app
Download
Hik-Partner Pro
Hik-Partner Pro

Get a better browsing experience

You are using a web browser we don’t support. Please try one of the following options to have a better experience of our web content.