918博天堂·(中国区)首页

Descripción general de la solución

 

Shrinkage is on the rise, budgets are tightening, but customers expect more. Hikvision’s solutions for Shopping Malls can help you attract and satisfy a larger audience with nicer shops, easier navigation, better parking experience, while enhancing the overall security in a proactive way. 

solution advanced map
  • 1

    Customer Traffic Analytics

  • 2

    Commercial Display Advertising

  • 3

    General Security

  • 4

    Smart Parking Management

solution advanced map
  • 1
    Customer Traffic Analytics
  • 2
    Commercial Display Advertising
  • 3
    General Security
  • 4
    Smart Parking Management

Customer Traffic Analytics

Challenges

Attracting and retaining customer traffic is a key factor for any successful shopping mall operation. Shopping mall managers are increasingly in search of means to that help enhance their services, evaluate the tenant mix, and assess marketing activities.

Qué ofrecemos

With Hikvision AIoT people counting system, the shopping mall would have a better understanding about the customer traffic when shoppers are moving from the entrance to the floor and from the floor to the store.

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Mall Traffic Analysis

Gain insights on foot traffic and flow across the whole shopping mall, assess risks and search out new opportunities.

  • Discover the busy hours and arrange staff accordingly
  • Evaluate the effectiveness of your marketing efforts 
  • Take advantage of the data for the most potent ad placement
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Floor Traffic Analysis

Capture the customer traffic data of every floor and the various areas of the mall.

  • Evaluate rent rates by analyzing main store traffic
  • Prevent long wait times for services or payment counters with queue management
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Store Traffic Analysis

Provide services for tenants, such as improving sales performance by providing multidimensional customer traffic data at their store.

  • Assess walk-in rates
  • Check which areas are most popular
  • Assess the appeal of various brands and products
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Cámara IP
Cámara de ojo de pez

Commercial Display Advertising

Challenges

In customer-driven, customer-centered shopping malls, it’s all about catching people’s attention and keeping them engaged.

Qué ofrecemos

Hikvision offers a diverse range of display products, meeting virtually any demand with stunning visuals. With commercial visual displays inside and out, you can provide customers a spectacular shopping experience – and, most importantly, improve turnover.

  • Exterior Advertising
  • Indoor Advertising and Digital Navigation
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Increase traffic and return rates with increased visual attractiveness.

  • Displaying stunning images and videos with immersive effects 
  • Easily build an image of a popular and fun place to hang out
  • Diverse outdoor display products designed for a host of scenarios
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Promote activities, display captivating content, showcase products with diverse display products.  

  • Vividly showcase products using indoor displays
  • Help ensure customers do not get confused or lost using digital signage for maps and directions
  • convenient and informative than printed signage

General Security

Challenges

Safety always comes first for your customers, staff, and assets. An accident in a shopping mall can lead to significant losses.

Qué ofrecemos

Hikvision offers a stereoscopic security system, helping you create a more secure shopping environment all around.

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Comprehensive Security

Protect every nook and cranny. 

  • 24/7 security established by diverse products suitable for indoor / outdoor areas
  • Excellent nighttime performance
  • Global awareness and check-ins for live video details
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Proactive Security

Take action to avoid potential risks. 

  • Detect crowd density with AI-powered solutions, which provide a density map and trigger density alarms in advance so that security guards can take action to avoid risks.
  • Identify blocklisted individuals
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Emergency Handling 

Immediate response and remote command. 

  • Remote live view of events through security cameras 
  • Two-way audio with dispatched staff via body-worn cameras
  • Get a handle on incidents immediately from the control center

Smart Parking Management

Challenges

The parking experience is often the first impression you make with your customers. Inconvenient parking experience will result in unhappy customers, traffic and revenue loss. 

Qué ofrecemos

Hikvision’s streamlined parking solution helps create a convenient parking experience both indoors and out, placing your mall among the top choices in customers’ minds.

  • Quick Entry
  • Orientación de estacionamiento
  • Car Finding
  • Parking Payment
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Smooth and efficient entry and exit.

  • LED guidance screen show available parking spaces intuitively
  • ANPR  for automatic vehicle entry, eliminating congestion at the gate
  • Drivers can conveniently take a ticket from the E&E Station for parking payment

 

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Cámara de ANPR
Display Screen
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Find vacant parking spaces quickly.

  • Guide drivers to suitable parking floors and areas using floor guidance screens
  • Show vacant parking spaces with parking guidance cameras
  • Applicable to both indoor / outdoor parking lots
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Guidance Screen
Query Terminal
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Help customers quickly find the spot where they parked.

  • Help customers locate their car quickly via interactive parking inquiry terminal 
  • Cars appear on a floor map by simply entering the license plate number in full or in part 
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Flexibility simplifies fee payment.

  • Offline Payments: Customers can use coupons and pay using multiple methods
  • Online Payments: Customers can pay online using payment codes

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