LED billboard on a building in South Africa

Customer: Balwin Properties Limited

Location: Johannesburg, South Africa

Industry: Real estate

Product: P10 Outdoor LED billboard (DS-D42A0FO-GLF)

Screen size: 72.2m²

Balwin Properties, a leading South African residential property developer, was looking for an innovative and eye-catching way to promote their business and services.

The company deployed a 72.2 square meter LED billboard with a width of 15.67 meters and a height of 4.6 meters, on its building façade. Designed for outdoor deployment, the screen features a robust, durable aluminum frame for maximum heat dissipation, and a waterproof rating of IP67(F). This means that it allows for the display of dynamic and engaging content 24/7 in any weather conditions.

Located at a busy traffic junction, the LED billboard helps to attract the attention of passers-by, and encourage them to take a closer look at what Balwin Properties offers. Aside from helping the company to enhance their own marketing efforts, the billboard also provides them a tool to generate revenue from helping other brands to publish their advertising on the screen.