Parker Li is Director of Marketing Planning & Copy Writing Department at Hikvision, with 10 years’ experience in the security industry. He started out advising on technology and solutions for regional key accounts and other critical projects, and has subsequently worked in a number of different countries across the MENA region. For the last three years, Parker has focused his attention on how to communicate and co-create value for customers through marketing endeavors. Quoting Philip Kotler, “Marketing is not the art of finding clever ways to dispose of what you make, it is the art of creating genuine customer value". Parker is passionate about great marketing content and its value, and sees communication as a way to help customers solve their challenges.
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